The radio station that we would choose our advertisement to be on would be a mainstream radio station such as Heart or Fire radio. This will ensure that most of our target audience would be able to listen to it, and then therefore our target audience would be reached with efficiency.

The length of our radio advertisement is approximately 20 seconds.

The advertisement would be best broadcast during the middle of the day weekdays and weekends, as much as possible would be efficient as the more people who listen in the more people are going to buy into our idea. In the weekends family's would be listening in much more as adults have days off, so if the radio advertisement were to be broad casted then we would receive maximum publicity.